Last week on NECN’s NewsNight, David Kravitz of Blue Mass Group said something that made my ears perk up. He used the word “undercovered” in conjunction with the Obama campaign. One word you have to be careful about saying near me is “undercovered.”
The phenomenon in question involves Obama’s popularity on social networking sites, such as Facebook. Unlike blogs, social networking sites are aimed at allowing huge numbers of people to meet, connect, interact in a very important place — the real world.
According to my research, a pro-Obama page had more than 250,000 members and the largest pro-Clinton page only 3251. It will be interesting to watch whether this advantage for Obama translates into a web advantage down the line. Clinton already has the advantage in organization and traditional field operatives.
I write about this unfolding new dynamic in my New York Sun column.