I expected to find a special championship section in the Boston Globe today. The Globe did have one yesterday. But it has become customary in this era of championships for the paper to have a special section on the day of the Rolling Rally as well. Today’s coverage was divided between the A, City Region and Sports sections. On the website, the stories are unified.
Michael Levenson and Brian Ballou write a story about the win’s impact on city kids. They draw a contrast between the Celtics support in Jamaica Plain and Roxbury. “In Jamaica Plain, where baseball is king thanks to a large Dominican community, few wore green and white yesterday, but many said they had witnessed the Celtics’ historic run to the championship…In Roxbury, there were many more Celtics jerseys. Two men wearing Garnett’s and Pierce’s numbers rolled down Washington Street on mopeds. Store owners wore them as well. And sidewalk conversations were all about Tuesday night’s win.”
I don’t know whether the lack of a special section is a reflection on the advertising market, which it could be, or on the public’s interest in this victory. It will be interesting to watch the turn out for today’s event. I’m anticipating a very young crowd for reasons not limited to the end of the school year. I’m also interested in the sale of merchandise.
Even in the down years, the Celtics did a good job of keeping the die-hards involved. The questions are how many newer fans will this terrific team bring into the fold for the future and how many old fans have come back.
As I wrote on Tuesday when I spotted Wyc Grousbeck at Pace, the win of the downtown-based Celtics is great for civic pride. I congratulate them on an amazing turn around.